The cost of graphic design depends on many factors: the type of provider, design project, designers’ experience, and more. We’ll help you understand how much to pay for design and why.
Let’s explore how much you can expect to pay for graphic design work, with each of these providers.
What is subscription-based design?
Think of it as Netflix for graphic design: you get all the designs and projects you want, for a fixed monthly rate.
There are many different unlimited design companies on the market with rates between $400 and $2,000 a month:
You can scale up or down in plans each month, depending on your needs. The flat rate will remain the same no matter how many requests you put in.
So, unlimited design is definitely one of the best ways to keep your budget predictable.
It’s much more common for clients to pay on a per-project basis.
There are several reasons for this.
So, let’s look at a graphic design price list for common design projects.
A good logo takes about 8-10 hours to create. So, if your freelancer charges $35 per hour, it works out at around $350.
However, a good logo requires a lot more work than design alone. Designers need to do extensive market research and dive deep into your brand strategy.
This way they’ll be able to come up with visual solutions that Moreover, a logo is the brand’s most recognizable part. So, designers usually charge upwards of $500 for a logo, to reflect the huge value it has for a company.
Creating a logo is merely the beginning of branding design. Since companies require design regularly, a brand style guide helps to keep visual communication and marketing consistent.
This document contains the color scheme, fonts, images, shapes, messaging and more to ensure a brand’s design always looks consistent. Depending on how many elements of the visual identity are needed, this can cost between $100 and $3,000.
This is one of the cheapest forms of graphic design. Still, since most people need social media graphics on a rolling basis, the costs can pile up fast.
That’s why many freelance designers and services will offer social media design packages that include reusable templates for posts, stories, ads, and more. These usually cost between $50 and $650.
Web design is one of the most complex and most expensive graphic design projects. Design agencies usually charge well over ten thousand dollars for a website, while freelancers usually charge a couple of thousands.
The cost of the website depends heavily on the number of pages and additional features, such as ecommerce, mobile responsiveness, motion design, etc.
Although it requires the same skill set as creating websites, landing pages are much faster to produce, and therefore cheaper.
However, since a good landing page has immense business value, the cost of this design project can often be a lot bigger than you might expect. The average cost of landing pages is between $350 and $1,500.
Illustrations are generally affordable, and there are even lots of free illustration galleries online. Still, since illustrations have a vast range of applications. So, when you request them, chances are you’ll need a whole illustration or icons pack to use across the board, which usually means several hundreds of dollars.
If you need a very specific type of illustration, such as digital painting, comics, or portraits, you can expect the price to be higher, and reach several hundreds of dollars for a single illustration.
This type of design includes everything from business cards, brochures and packaging, to books and billboards. Therefore estimating the exact graphic design price can be difficult.
Print design is generally affordable, but there are a few exceptions (e.g. when specific materials or formats are required).
We hope this helps you understand the answer to the question “how much do graphic designers charge” a bit better.
As you can tell, it’s a pretty vast playing field out there, and figuring out the best easy to get your graphic design can save you a lot of money and a lot of stress. Paying for high-quality graphics always pays off – whether it’s a memorable brand design, user-friendly website, or clickable ads.
If you’re still unsure about the exact figure of your design budget, here are a few steps to guide you.
When you have a specific number, it will be easier to decide what’s the best design provider for you. It might be better to get all your graphics in one place, or request them one at a time.
We’ve spent a lot of time talking about different graphic design prices. And yes, the cost of design fits into a pretty vast range – from $20 to tens of thousands.
But remember that good design is always an investment, and not just an expense. Here are a few reasons why.
We hope this comprehensive graphic design pricing guide helps you understand the different options and project prices. Whether you’re a huge corporation or a small business with a limited budget, securing the best graphic design prices will depend on the type of project and your needs.
However, if you need design regularly, the simplest and by far most affordable option are unlimited graphic design services.
Article by: Danica Popovic
© 2024 – DesignPromo LLC
